A book defines human civilization, memoirs, and even giving an individual the chance to love again. Rather than focusing on external inspiration, we focus internally within its humble yet powerful presence. Knowledge is a space, a private one, and what if we have the option to share our thoughts within the same page and at the same time, creating new friendships within a book. Authors will get to know what inspires the readers and readers will have a glimpse of what drives their passion. Creating a two-way communication within the same medium, and each book carries different moments.

This student campaign titled 'With-In' was published in Indonesia in July, 2020. It was created for the brand: Penguin, by ad school: Raffles Design Institute. This Digital medium campaign is related to the Education and Recreation, Leisure industries and contains 8 media assets. It was submitted over 3 years ago by Visual Communication Design Student: Cindy Kurniawan of Raffles Design Institute.


Advertising School: Raffles Design Institute, Jakarta, Indonesia
Lecturer: Lee Kin Keong
Designer: Elizabeth Olivia Tania
Researcher: Theodora Alexandra Chuang
Motion Designer: Gabriela Melina
Designer: Cindy Kurniawan

BBDO Atlanta


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