ADVERTISING

Penguin

#CaptionThisPenguin

School: Miami Ad School

Description

Millennials spend more time on social media than reading books. We realized they use quotes from our books, and authors as captions on Instagram. Introducing #CaptionThisPenguin. An AI that studies all our authors’ personality and writing style to write captions for our readers.

This student campaign titled '#CaptionThisPenguin' was published in Mexico in May, 2020. It was created for the brand: Penguin, by ad school: Miami Ad School. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted almost 4 years ago by Art Director: Hanna of Miami Ad School Mexico City.

Credits

Advertising School: Miami Ad School Mexico City, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.