ADVERTISING

Penguin

#CaptionThisPenguin

School: Miami Ad School

Description

Millennials spend more time on social media than reading books. We realized they use quotes from our books, and authors as captions on Instagram. Introducing #CaptionThisPenguin. An AI that studies all our authors’ personality and writing style to write captions for our readers.

This student campaign titled '#CaptionThisPenguin' was published in Mexico in May, 2020. It was created for the brand: Penguin, by ad school: Miami Ad School. This Digital medium campaign is related to the Education industry and contains 1 media asset. It was submitted about 2 years ago by Art Director: Hanna of Miami Ad School Mexico City.

Credits

Advertising School: Miami Ad School Mexico City, Mexico City, Mexico
Art Director: Hanna Choi
Copywriter: Riya Dosani

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