The Keys

Agency: WNP


Behind every door, there is a story. Write your own with SeLoger.
SeLoger, the French website that gives you the keys to your real estate search, is back with a new campaign conceived by WNP that will run on TV and multiple social media platforms (Youtube, Teads, Facebook, Instagram) through February 17th.
The new SeLoger platform capitalizes on real-life stories, thereby taking a departure from the more transactional aspect of the real estate world, and making way for a more emotional element. It’s in this spirit that the film presents us with a common scenario we are all too familiar with - forgetting your keys in the door - to set the stage for a budding romance. The keys are a symbol for a door opening, a new life beginning, an unexpected encounter.
To heighten the love story, SeLoger and WNP chose feature film director, Haya Waseem, for her sensitivity and her cinematographic approach. It was from this same perspective that the campaign was decided to be shot entirely with 35 mm film. Finally, the ad, which is presented in the style of a romantic comedy, is set to the music of Axel Enderlin, who reprises "Pour un Flirt" by Michel Delpech, in an intimate rendition.

This professional campaign titled 'The Keys' was published in France in February, 2022. It was created for the brand: SeLoger, by ad agency: WNP. This Film medium campaign is related to the Other industry and contains 1 media asset. It was submitted over 2 years ago by Head of communication: Delphine Mazeau of WNP.


Advertising Agency: WNP, PARIS, France

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