ADVERTISING

Krungsri First Choice

Metaverrrrrrr

Agency: Leo Burnett

Description

The coming of the Metaverse has been a hot topic for younger generations across the globe, so when First Choice challenged Leo Burnett Thailand to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse?
Enter Mario and Pattie, who star in the latest First Choice commercial, ‘Metaverrrrrr’ – a parody of making the world’s first metaverse commercial. Constantly interrupted by the First Choice marketing team – and their increasingly demanding suggestions – Mario and Pattie’s avatars are in fact popular Thai presenters who agreed to make their debut in the Metaverse to promote First Choice credit cards.

This professional campaign titled 'Metaverrrrrrr' was published in Thailand in January, 2022. It was created for the brand: Krungsri First Choice, by ad agency: Leo Burnett. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 8 months ago by Secretary: Kanokthip Chantana of The Leo Burnett Group Thailand.

Credits

Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Production Company: Factory01
Sound Studio: Mellow Tunes
Post Production: One Cool Production
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Ariyawat Juntaratip
Creative Director: Sarut Yungcharoen
Creative Director: Pathida Akkarajindanon
Art Director: Sompat Trisadikun
Art Director: Ariyawat Juntaratip
Art Director: Sarut Yungcharoen
Art Director: Sarita Virunechavee
Copywriter: Kittinat Prasomsap
Copywriter: Pathida Akkarajindanon
Account Management Director: Rathawan Sukanake
Account Director: Pattra Ketsamathi
Account Executive: Naphat Chiangrat
Agency Producer: Rungrudee Chinpratan
Strategic Planner: Surapen Yosravikul Saito
Strategic Planner: Praewpakorn Chumsainaayudhaya
Director: Wuthisak Anarnkaporn
Assistant Director: Mattanee Uajarernsup
Assistant Director: Wityawat Lakam
Production Producer: Rungtawan Nanthasaen
D.o.p: Natdanai Naksuwan
Editor: Sippanart Olarnsaritkul

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