Description
In China, the phenomenon of people being addicted to mobile phones is getting increasingly serious." In 2023, people used their phones 116.3 times and 7.2 hours daily. The addiction of family members to phones has silenced countless families.
Yeco Coco Chicken, a Chinese chain restaurant, released a series of posters titled "Silent Families" on May 15th the International Day of Families. Through simple illustrations and strong contrasting colors, the posters exaggerate the lack of communication among family members because of addiction to phones. At the same time, the "close" button in the upper right corner reminds people that they should put down their phones and chat with their family members more to find the taste of home.
This professional campaign titled 'Silent Families' was published in China in May, 2024. It was created for the brand: Yeco Coco Chicken Restaurant, by ad agency: yoband. This Print medium campaign is related to the Retail Services industry and contains 3 media assets. It was submitted 10 months ago.
Credits
CCO : Yiping Liu
ECD : Yuandong Liu, Ego Wang, Carlos Chen
Art Director : Yiping Liu, Yuandong Liu, Carlos Chen, Haiwei Qiu
Copywriter : Ego Wang, Kimmoe Mo, Yunjing Liu, Sophia Huo, Eurus Zhao
lllustrator : Yuandong Liu
