ADVERTISING

Alicorp Sapolio

The Guardian Toad

Agency: VML Peru

Description

In 2024 Peru is facing the worst dengue epidemic in its history with 279% more cases than last year.

The reproduction of the dengue mosquito is very particular because it can only lay its eggs in calm waters. Therefore, we designed a self-sustaining agitator to alter the surfaces of any water container and transform its favorite place to lay eggs into one with the worst possible conditions for its reproduction and proliferation, achieving a 92% protection rate to the surface of any water container.

The Guardian Toad is an alternative solution that seeks to help reduce mosquito proliferation and, therefore, the infection rates in high-risk areas where the absence of clean water and extreme climate conditions generate high transmission rates.

This professional campaign titled 'The Guardian Toad' was published in Peru in April, 2024. It was created for the brands: Alicorp and Sapolio, by ad agency: VML Peru. This 360° and Design media campaign is related to the Health, Household Products, and Public Interest industries and contains 1 media asset. It was submitted about 1 month ago.

Credits

Client: Alicorp
Brand: Sapolio

Agency: VML
Global Chief Creative Officer: Debbi Vandeven
Deputy Chief Creative Officer: Rafael Pitanguy
Chief Creative Officer LATAM: Nino Goldberg
Deputy Chief Creative Officer LATAM: Daniel Minaker
Deputy Chief Creative Officer LATAM: Sebastian Tarazaga
Chief Executive Officer: Eduardo Grisolle
Chief Creative Officer: Christian Sánchez
Creative Director: Jhona Gibson
Creative Director: Carlos Tapia
Art Director: Alejandro Gutiérrez
Junior Copywriter: Juan Carlos Arica
Junior Art Director: Luis Diaz
3D Designer: Ricardo Villar
Editor: Daniel Ayllón
Account Director: Sara Roif
Account Supervisor: Stephanie Loveday
Production Director: Sergio Barrios, Leoni Lizarzaburu
Producer: Katherina Vilcarima, Melissa Perales
Researcher, Biologist & Physicist: Mirko Zimic
Industrial Design: Fernando Pérez
Photographer: Alex Freundt, Juan Pablo Aragón
Sound Design: Claudia Incio

Production Company: Cine70 Films
Director: Jeff Carrera
Director of Photography: Julieta Sigot
Executive Producer: Giselle Bedón / Paola Pastrana

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