Raise the Jar

Agency: LOLA MullenLowe


The campaign celebrates what makes Talenti special, including the brand's unique slow cooking process and use of authentic recipes, like that of a real Argentinian grandma to make the dulce de leche. Much like Talenti is raising the experience for gelato and sorbetto, there are few people who elevate their craft like Cooper. Cooper brings his charming wit to life by starring in the Talenti "Raise the Jar" advertisements.

The Talenti "Raise the Jar" campaign features top items from the #1 best-selling gelato and sorbetto brand in the U.S. The advertisements spotlight the deliciously smooth and creamy Alphonso Mango Sorbetto and the layered indulgence of Salted Caramel Truffle Gelato Layers. Crafted with 100% natural ingredients, Talenti gelatos and sorbettos are available in grocers and retail stores nationwide.

This professional campaign titled 'Raise the Jar' was published in United States in May, 2024. It was created for the brand: Talenti, by ad agency: LOLA MullenLowe. This Integrated medium campaign is related to the Food and Household Products industries and contains 2 media assets. It was submitted 2 months ago.


Client: Unilever Brand: Talenti
Campaign: Raise the Jar

Unilever team
Global Ice Cream Chief Marketing Officer: Julien Barraux Marketing Director Ice-cream US: Lisa Vortsman
Brand Managers: Camila Viola, Marina Anna Antoniazzi

Lead Agency: LOLA Mullenlowe
Executive Creative Director: Tomas Ostiglia Creative Director: German Rivera Hudders Creative Supervisor: Diego Vieira
Senior Art Director: Pedro Mezzini
Senior Copywriter: Augusto Callegari, Marco Colombres Managing Director: Tom Elliston
Account Director: Catalina Aguirre Account Supervisor: Cristina Panea Account Executive: Sofía Perez
Head of Strategic planning: Camila Facín Head of production: Felipe Calviño Producer: Marina Saro

Production Co: Great Guns Director: Olly Blackburn
Executive Producers: Sheridan Thomas, Laura Gregory, Michel Waxman Producer: Tim Francis
Head of Production: Melissa Jacobs Line Producer: Keeley Gould
DOP: Garrett Hardy Davis
Production Designer: Olga Miasnikova Costume Designer: Abby O’Sullivan
Postproduction GLASSWORKS:
Head of Production: Olaia Casal Producer: Anna Gispert, Tomàs Muñoz
Offline editor: Marc Soria de Torre, Miquel Alcoriza 2D Lead: Albert García
2D Artist: Juan Listello, Glòria Bernabeu Sound FX: Aimar Molero, Oído Colourist: Martí Somoza

Music Supervision - Big Sync Music

Talent Procurement: Burns Entertainment CEO: Doug Shabelman
Senior Account Supervisor: Cate Hemingway Senior Account Executive: Averi Dauphin


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