Bolivar Plus Alicorp

It makes me wanna hug

Agency: Publicis


The order: The launch 360 of the new product (packaging / bottle) fabric softener Bolivar Plus. The challenge was to communicate the softness that the product gives us in the garments, managing to convey the concept of: Causes of embrace.

This professional campaign titled 'It makes me wanna hug' was published in Peru in January, 2019. It was created for the brands: Alicorp and Bolivar Plus, by ad agency: Publicis. This Print medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted about 4 years ago.


Advertising Agency: Publicis One, Lima, Perú
Creative Directors: Javier Graña
Head of Art: Gustavo San Cristobal
Art Director: Nicki Meléndez Angeles
Copywriter: Jhonatan Gibson
Illustration and retouch: PlanB
Photographer: Profot
Account Manager: Karen Hablutzel
Producer: Elizabeth Rosas Rivera


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