Alicorp Nicolini

Signature meals

Agency: VMLY&R


Your signature meal, in Spanish is called "Plato Bandera" (Flag Meal). By playing with this words, we realized that technically it becomes a signature meal once you conquer and mastered that meal. Something that could be represented by actually putting a flag on it. But, in Nicolini, a brand dedicated to teach Peruvians how to prepare several dishes, we want to encourage every young Peruvian to go for the next conquer. Not to settle with just one flag on a specific meal, but to go for the next one and the next one.

This professional campaign titled 'Signature meals' was published in Peru in July, 2022. It was created for the brands: Alicorp and Nicolini, by ad agency: VMLY&R. This Content, Digital, and Film media campaign is related to the Food industry and contains 5 media assets. It was submitted about 1 year ago by Creative Copywriter: Luis Felipe Rios of the community.


Client: Alicorp
Brand: Nicolini
Advertising Agency: VMLY&R Lima
CEO: Eduardo Grisolle
ECD: Tin Sanchez
Creative Director: Eduardo Meza
Creative Director: Carlos Fernandez
Creative Copywriter: Luis Felipe Rios
Art Director: Fernando Guerra
Designer: Renzo Zapata
Account Director: Sara Roif
Account Director: Anne Achata
Account Executive: Sofia Chinchay
Production Director: Leoni Lizarzaburu

Ideo Centro Com...


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