Description
Innovating clever packaging, specifically designed to create a powerful realization and show French consumers that they can literally grow their own groceries, 'The Grow'ceries' is a powerful idea: to give seed packaging the appearance of food products, like those you can find on supermarket shelves. This limited-edition product range reimagines a packet of crisps, a can of tomato sauce, a carton of butternut squash soup, or even a jar of basil pesto, but inside, instead of a food product, you'll discover seeds or young plants to grow, to soon harvest fresh produce.
This professional campaign titled 'THE GROW’CERIES: The first grocery range you can grow yourself ' was published in France in April, 2026. It was created for the brand: Gamm Vert, by ad agency: Ogilvy Paris. This Design, Experiential, and Print media campaign is related to the Food, House, Garden, and Other industries and contains 6 media assets. It was submitted about 1 hour ago.
Credits
BRAND: Teract
Marketing and Communication Director: Fanny Sibeud
Communication Manager: Myriam Narula
Project Manager: Caroline Pires
ADVERTISING AGENCY: Ogilvy Paris
President: Mathieu Plassard
Chief Creative Officer: Matthieu Elkaim
Executive Creative Director: Bejamin Bregeault
Creative Director: Julien Bredontiot
Art Director: Manon Tardif
Copywriter: Chloé de Verbigier
Strategic Planner: Kerim Yegin
Account Director: Aurélie Chalaye
Account Executive: Camille Dangoumau
And all the Digital Packaging teams, including Olivier Démétriadis - Sales Manager
