Hemglassbilen is the iconic Swedish ice cream truck, selling ice cream in the streets all over the country since 1969. And to make sure no kid misses the most important happening of the week, it has played its equally iconic jingle for as long – a catchy loop that has been amusing children and annoying parents for more than four decades. We wanted to make a radiospot reminding the grown ups of today the grand excitement they felt as kids when they heard the Hemglass ice cream-truck. But to make that happen in a radiospot, we had to go big…special-arrangement-symphony-orchestra-and-boys-choir-big.
This professional campaign titled 'The Grand Experience' was published in Sweden in June, 2014. It was created for the brand: Hemglass, by ad agency: Volt. This Audio medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 9 years ago.
Advertising Agency: Volt, Stockholm, Sweden
Art Directors: Karl Andersson, Lina Brunzell
Copywriters: Petter Nylind, Katja Janford
Final Art: Åsa Stjärnquist
Production company: Flickorna Larsson
Production Manager: Louise Wallgren
Composer: Nils-Petter Ankarblom
Project Manager: Magnus Tengzelius
Film Director: Jonny von Wallström