Compassion in World Farming, the leading animal welfare charity, has revealed a hard-hitting new stunt which aims to highlight the long journeys endured by live farm animals, ahead of Stop Live Transport Day on Friday 14th June. The push was developed in partnership with creative agency ELVIS.
Compassion in World Farming is driving a truck from Edinburgh to Ramsgate to represent the long journey that unweaned calves, some just a few weeks old, make as they are transported to be shipped off to the continent for slaughter or fattening. Wrapped in livery, the truck looks as though it is full of live calves. It is emblazoned with the line ‘Trucking hell. Thousands of animals. Year after year’, and the campaign hashtag #StopLiveTransport.
The stunt is part of Stop Live Transport: International Awareness Day, an annual day of action that takes place globally to raise awareness of the millions of live farm animals who are transported thousands of miles every year. The global movement aims to stop the long-distance transport of animals.
This professional campaign titled 'Trucking Hell' was published in United Kingdom in June, 2019. It was created for the brand: Compassion In World Farming, by ad agency: Elvis. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Elvis, London, UK
Creative Managing Partner: Neale Horrigan
Producer: Alex Warren
Design Director: Chris Dorn
Typography: Danny Mitchell
Client: Sophie Peutrill / Campaigns Officer/ Compassion in World Farming UK
Director: George Sandilands