Lustucru 2023 TV ad - 'The good French pasta'
2023 TVC for French(est) pasta brand Lustucru
We could have organised tastings in Parisian grocery shops to convince you that our pasta is the best.
We thought of inviting you to a recycling workshop to show you how unique our 100% paper packaging is.
We even considered asking the Italians whether they preferred Linguine or Coquillettes.
But no. We preferred to revive the irreverent, even slightly punk, but still contemporary, side of Lustucru, by imagining a campaign with French agency Artefact 3000 in Korean, German and Spanish to pre-empt our Frenchness!
This professional campaign titled 'The good French pasta' was published in France in January, 2023. It was created for the brand: Lustucru, by ad agency: Artefact3000. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 months ago.
Agency : Artefact 3000
Creative director : Romain Pergeaux
Copywriter : Julie Cointy
Artistic director : Margaux Ferrand
Agency account : Quentin Derviso / Marie Chapuis / Jonas Levy
Production : DeGaulle
Director : DUPER
Sound : Yvonne