The good French pasta

Agency: Artefact 3000

Lustucru 2023 TV ad - 'The good French pasta'


2023 TVC for French(est) pasta brand Lustucru

We could have organised tastings in Parisian grocery shops to convince you that our pasta is the best.
​​We thought of inviting you to a recycling workshop to show you how unique our 100% paper packaging is.
​​We even considered asking the Italians whether they preferred Linguine or Coquillettes.
​​But no. We preferred to revive the irreverent, even slightly punk, but still contemporary, side of Lustucru, by imagining a campaign with French agency Artefact 3000 in Korean, German and Spanish to pre-empt our Frenchness!

This professional campaign titled 'The good French pasta' was published in France in January, 2023. It was created for the brand: Lustucru, by ad agency: Artefact 3000. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago.


Agency : Artefact 3000
Creative director : Romain Pergeaux
Copywriter : Julie Cointy
Artistic director : Margaux Ferrand
Agency account : Quentin Derviso / Marie Chapuis / Jonas Levy
Production : DeGaulle
Director : DUPER
Sound : Yvonne


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