The Fisherman, The Whale, The Skater

Agency: Change


Change exposes its new Camara campaign.
Camara, expert shops selling photographic equipment, took the floor again through a press campaign designed by the agency Change.
"Free yourself from the technical burden."
Through 3 visuals, the agency brings to the forefront the expertise and pedagogy of Camara advisers, who know their products at their fingertips.
By focusing on the proximity, the sharing of experience and the professionalism of its employees in stores, the brand is positioned as the reference guide for photographers, whether professional or amateur.
With Camara, the technique will never interfere with the pleasure of photography.

This professional campaign titled 'The Fisherman, The Whale, The Skater' was published in France in April, 2018. It was created for the brand: Camara, by ad agency: Change. This Print medium campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted almost 6 years ago.


Advertising Agency: Change, Paris, France
Chief Executive Officer / Account Director: Patrick Mercier
Executive Creative Director: Christophe Perruchas
Creative Director: Emeric Chapuis
Art Director: Thomas Martinet
Copywriter: Benjamin Cuzin
Head of Planning: Evelyne Bourdonné
Planning Strategic: Alexandra Lloveras
Production: Agnès Loube-Mahler


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