Description
2026 - Clio Awards - Gold Winner
The Final Copy of Ilon Specht is a 17-minute branded film that transcends advertising to become pure cinema. Directed by Oscar-winner Ben Proudfoot, it captures the raw, unfiltered story of Ilon Specht, the woman who wrote L’Oréal’s iconic line, “Because I’m Worth It,” in 1973. Premiered on AMC+ and Prime Video, it became the first-ever branded content acquired by TED, a platform known exclusively for original productions. No product pushing. Not another beauty ad. Just a woman, her voice, and the truth behind the words that changed beauty, and advertising, forever.
This professional campaign titled 'The Final Copy of Ilon Specht' was published in France in April, 2026. It was created for the brand: L'Oréal Paris, by ad agency: McCann Paris. This Film medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted about 22 hours ago.
