The Fanager

Agency: Milk


To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout.
Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game.During the season the Fanager acted as a link between fans and players on social media.
Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together.

This professional campaign titled 'The Fanager' was published in Sweden in December, 2018. It was created for the brand: GAIS, by ad agency: Milk. This Experiential medium campaign is related to the Sports industry and contains 1 media asset. It was submitted over 3 years ago.


Advertising Agency: Milk, Gothenburg, Sweden
Art Directors: Niklas Olovsson, Andreas Bergendahl, Kristofer Salsborn
Copywriters: Anders Malm, Anders Holmström
Photographers: Mikael Göthage, Johannes Berner
Project Manager: Marcus Aggfelt
Key Account Manager: Anna Reynold


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