The Elephant in Marketing
First Day
Hero Film
Hold up
Description
Every marketing team has an elephant in the room.
The Elephant Campaign uses a life-sized elephant as a deadpan metaphor for the problems modern marketing teams have learned to tolerate: fragmented data, conflicting reports, disconnected measurement tools, and insights no one can act on.
Set inside calm, everyday office situations, the elephant appears completely normalized — sitting in meetings, blocking elevators, interrupting workflows, and quietly existing alongside teams that have stopped questioning it.
The campaign positions Funnel as the alternative: one trusted marketing data foundation that helps teams stop working around the problem and finally face it.
This professional campaign titled 'The Elephant in Marketing' was published in Sweden in May, 2026. It was created for the brand: Funnel, . This campaign is related to the Electronics, Technology industry and contains 3 media assets. It was submitted about 6 hours ago.
Credits
Agency: In-house
Art Direction: Rosi Georgieva
Creative Direction: Rosi Georgieva
Copywriter: Brian Leon
Video editor: Rosi Georgieva
AI Generation: Rosi Georgieva
AI Generation Suport: Jimenez
