Ask Your Data

To launch Funnel’s MCP Server for Claude and other AI tools, Funnel created a cinematic campaign centered around an unlikely protagonist: Florence, a receptionist unexpectedly asked to take over a high-stakes board meeting after her CMO suffers an allergic reaction and is rushed into the ER.

Completely unprepared and unfamiliar with marketing terminology, Florence suddenly finds herself answering questions about revenue, channel performance, and growth strategy in front of senior executives. Using Claude connected to Funnel’s MCP Server, she quickly gains access to the context and answers she needs — confidently explaining what’s driving performance and even recommending strategic improvements.

Set inside the same understated office world as Funnel’s Elephant Campaign, the films explore a simple idea: when AI has the right marketing data foundation underneath it, even the least expected person in the room can make informed decisions with confidence.

The campaign positions Funnel as the trusted marketing data layer behind AI — giving tools like Claude the business context needed to deliver answers teams can actually trust.