The egg which doesn't kill the chicken

Agency: Brand Station


Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.

This professional campaign titled 'The egg which doesn't kill the chicken' was published in France in November, 2019. It was created for the brand: Poulehouse, by ad agency: Brand Station. This Film medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted about 4 years ago by Executive Creative Director: Damien Guiol of Change & Brand Station Paris an FCB Alliance.


Advertising Agency: Brand Station, Paris, France
Chief Creative Officer: Loïc Chauveau
Creative Directors: Damien Guiol, Samy Benama
Art Directors / Copywriters: Damien Guiol, Samy Benama
Head Of TV Production: Rémy Guizerix
Producer: Laetitia Neves
Executive Producers: Matthieu Poirier, Ilona Marcus
Director: Akama
Post Production: Nki
Sound Production: The
Production: Wizz

Pilsen Callao


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