Oral-B India

The destroyer of plaque!

Agency: Sociowash

Removing obstacles? We learnt it from the best 🌼🙏🏻 #HappyGaneshChaturthi #OralB #OralHealth #Brushing #OralHygiene #Dentist


The one where the destroyer of hurdles met the destroyer of plaque!

On the joyous occasion of Ganesh Chaturthi, Oral-B, in its signature witty tone decided to pay its respects to one of the most loved figures in India, Lord Ganesha.

Popularly known as "Vighnaharta - The destroyer of obstacles", Oral-B seamlessly integrated its electric toothbrush- the Io8 known for its enhanced effectiveness against plaque with a visual of Lord Ganesha!

Oral-B's copy, an ode to Lord Ganesha's single tusk, charmingly combines its value proposition i.e oral care with Lord Ganesha's name - Ekdant!

This professional campaign titled 'The destroyer of plaque!' was published in India in September, 2023. It was created for the brand: Oral-B India, by ad agency: Sociowash. This Digital medium campaign is related to the Health, Household Products, and Personal Accessories industries and contains 1 media asset. It was submitted 5 months ago.


Advertising Agency: Sociowash, Mumbai, India.
Brand- Oral-B India
Copywriter: Shloka Kamath, Shriya Malvankar, Vaibhavi Ananya
Senior visualizer: Karan Bhutale
ACD Copy: Vinit Patil
ACD Art: Pooja Vasani
Group Account Manager: Nirjari Bhatt
Key Account Manager: Shailee Priyadarshi
Account Manager: Aahan Chatterjee
Account Director: Himani Mangtani


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