Stuck food can try to hide, but if there’s one thing Crisscross is good at, it’s seeking! Oral-B Crisscross removes food from hard-to-reach areas ✅ #OralB #OralHealth #Brushing #OralHygiene #Dentist #DentistRecommended #EvolveToElectric #CrissCross #Stuck #StuckFood #HardToReach Edited · 3 d
Plaque can cower in fright because Crisscross bristles fight all germs in sight! #Plaque #CrissCross #Stuck #HardToReach #Corner #OralB #OralHealth #Brushing #OralHygiene #Dentist #DentistRecommended #EvolveToElectric #StuckFood
Crisscross bristles are perfectly angled to clean your teeth from every angle! #Plaque #CrissCross #Stuck #HardToReach #Corner #OralB #OralHealth #Brushing #OralHygiene #Dentist #DentistRecommended #EvolveToElectric #StuckFood
Description
The brief? Showcase Oral-B CRISSCROSS' superior technology that allows it's bristles to reach the farthest corners of your mouth, effectively removing stuck food.
The solution? A 3-series creative execution that showcased the brush illuminating hard-to-reach areas with utmost ease.
With analogies ranging from comparing yellow moss to plaque, to pearls with teeth and stuck food in difficult corners to hidden treasures, this campaign communicated the product's benefit in Oral-B's iconic witty tone!
This professional campaign titled 'The farthest corners of the world' was published in India in February, 2024. It was created for the brands: Oral-B and Oral-B India, by ad agency: Sociowash. This 360°, Content, and Digital media campaign is related to the Health, Household Products, and Pharmaceutical industries and contains 3 media assets. It was submitted 3 months ago.
Credits
Advertising Agency: Sociowash, Mumbai, India.
Brand- Oral-B India
Copywriter: Shloka Kamath
Senior visualizer: Karan Bhutale
ACD Copy: Vinit Patil
ACD Art: Pooja Vasani
Group Account Manager: Shreya Vadera
Lead Account Manager: Shailee Priyadarshi
Key Account Manager: Aahan Chatterjee
Account Director: Himani Mangtani
