Oral-B India

Cavity Creates Chaos

Agency: Sociowash

Make your dental journey smooth with Oral-B Electric.


Cavities still continue to be a “Small problem - big impact” issue. Despite all the modern amenities and technology available, one simply chooses to ignore the problem till the point the problem becomes big enough to drain all your dental health along with happiness and money spent on its treatment.

Preventive care is the key – it patches potential "cavity potholes" before they escalate into major roadblocks.

Oral-B Electric therefore decided to go out of the way to create a message that will make you think, every everytime you see a pothole on the road.

This professional campaign titled 'Cavity Creates Chaos' was published in India in June, 2023. It was created for the brand: Oral-B India, by ad agency: Sociowash. This Digital medium campaign is related to the Health and Personal Accessories industries and contains 1 media asset. It was submitted 8 months ago by Copywriter: Vikith Jain of Sociowash.


Advertising Agency: Sociowash, Mumbai, India.
Brand- Oral-B India
Copywriter: Vikith Jain
Designer: Karan More
ACD Copy: Vishal Kadam, Vinit Patil
ACD Art: Hemant Sarpotdar, Pooja Vasani
Account Lead: Nirjari Bhatt
Key Account Manager: Shailee Priyadarshi
Account Manager: Aahan Chatterjee
Business Head: Chirag Sangai
Account Director: Himani Mangtani


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