Predict The Unpredictable

Agency: SEK


Sport competitions can be most unpredictable, but if you’re an expert on the sport, you might be able to predict even the most unpredictable outcome.

In this Finnish campaign by SEK Finland for betting company Veikkaus, both the unexpected and the experts are portrayed. Harness racing with a once in a lifetime stunt performed by a lonesome Finnish cowboy, and one of footballs most iconic phenomenons, “The Panenka”.

This professional campaign titled 'Predict The Unpredictable' was published in Finland in November, 2023. It was created for the brand: Veikkaus, by ad agency: SEK. This Film medium campaign is related to the Sports industry and contains 2 media assets. It was submitted 4 months ago.


Client: Veikkaus
Marketing Manager: Saila Kuutti
Content Manager: Sami Sundstrom
Content Designer: Juha Pakkanen
Marketing Specialist: Toni Niemisto

Agency: SEK Finland
Creative Director: Lauri Gran
Senior Creative: Tuomas Myllymaki
Project Director Outi Helminen
Client Director Erika Vierto

Production company: Directors Guild Helsinki
Director: Ragnar Jansson
Producer: Seppo Kerkela
DOP: Johan Wasicki
Editor: Janne Kilpelainen
Sound: El Camino Helsinki
Sound Designer: Akseli Soini
Music: Pejta Virikko
Post Production: James Post
Production Service: Film Service Prague

Jakarta Tourism


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.