Oral-B India

Janmashtami Campaign

Agency: Sociowash

Even the naughtiest kid will enjoy brushing with Oral-B Electric ❤️💫


The Janmashtami campaign by Oral-B revolves around one of the most widely celebrated festivals in India.

Marking the birth of Lord Krishna, Janmashtami is a day of joy for families across the length and breadth of the Indian Subcontinent.

Oral-B's presence as a household name made for a seamless opportunity for the brand to leverage its unique, witty, humorous tone of voice to talk about this magnificent event!

The core insight revolved around a story from Lord Krishna's childhood where his mother caught him eating mud and insisted he open his mouth to check! When he did so, his mother saw the entire universe present inside his mouth.

A story passed down through generations, Oral-B's unique take on it directly correlates with Mothers who worry about their kid's dental health!

Kids often don't grasp the importance of brushing right, which is where Oral-B steps in with its Kid's range of electric toothbrushes.

They make brushing easy and fun, ensuring nothing gets left behind, even whole universes :)

This professional campaign titled 'Janmashtami Campaign' was published in India in September, 2023. It was created for the brand: Oral-B India, by ad agency: Sociowash. This Digital medium campaign is related to the Health, Household Products, and Personal Accessories industries and contains 1 media asset. It was submitted 6 months ago.


Advertising Agency: Sociowash, Mumbai, India.
Brand- Oral-B India
Copywriter: Shloka Kamath, Shriya Malvankar, Vaibhavi Ananya
Designer: Karan Bhutale
ACD Copy: Vinit Patil
ACD Art: Pooja Vasani
Account Lead: Nirjari Bhatt
Key Account Manager: Shailee Priyadarshi
Account Manager: Aahan Chatterjee
Account Director: Himani Mangtani

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