Description
IFK Göteborg sponsor Tvättex offers a wide range of cleaning and laundry products delivered straight to your door.
This was brought to life with a tongue-in-cheek print ad in the sports section of the local morning paper — on the day of Gothenburg’s biggest sporting event: the derby between blue-and-white IFK Göteborg and their green-and-black rivals GAIS.
The ad instantly gained traction on social media and fan forums, generating widespread engagement in the long hours leading up to kick-off. Notably, all public reactions were positive. Turns out even GAIS fans have a sense of humor.
The match itself ended in a disappointing tie — but in terms of sponsorship impact, Tvättex came out on top.
This professional campaign titled 'The Derby Clean-Up' was published in Sweden in April, 2026. It was created for the brand: Tvättex, by ad agency: Nerman/Eklind. This Print medium campaign is related to the Household Products and Sports industries and contains 2 media assets. It was submitted about 4 hours ago.
Credits
NERMAN/EKLIND
Johan Nerman, Copywriter
Björn Eklind, Art Director
Anton Valle Andersson, Graphic Designer
TVÄTTEX
Johan Isberg
Sofia Nyth Isberg
