The Cicada and the Ant, a famous French tale written by Jean de la Fontaine, confronts carefree spending (the cicada) and savings (the ant). After 400 years of separation, they are finally together.
This professional campaign titled 'The Cicada and the Ant' was published in France in February, 2011. It was created for the brand: Futureo, by ad agency: Herezie. This Print medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Art Director: Sebastien Boutebel
Copywriter: Jean-Laurent Py
Illustrator: Tanino Liberatore
Head of strategy: Luc Wise
Agency producer: Marion Liebschutz