ADVERTISING

Skellefteå Kraft

The Carbon-negative radio ad

Agency: Volt

The Carbon-Negative Radio Ad - 60 sec, 470 mg co2 captured.

Description

The world's first carbon-negative radio ad uses voice actors reading scripts on inhalation and then captures the CO2-emissions from their exhalation by funneling the air through a "Rebreather" – a piece of advanced diving equipment commonly used by attack divers. A ground breaking radio innovation without any trace of AI.

This professional campaign titled 'The Carbon-negative radio ad' was published in Sweden in November, 2023. It was created for the brand: Skellefteå Kraft, by ad agency: Volt. This Audio medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago by PR/Creative: Samuel Skwarski of Volt.

Credits

Volt, Stockholm, Sweden
Flickorna Larsson, Stockholm, Sweden

Copywriter: Kristoffer Wernald
Copywriter: Samuel Skwarski
Art Director: Rojan Munthe
Visualizer: Jan Sjöberg
Visualizer: Staffan Kjellvestad
Agency Producer: Susanna Svedjeholm
Account Director: Toni Donelly

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.