Skellefteå Kraft

The Carbon-negative radio ad

Agency: Volt

The Carbon-Negative Radio Ad - 60 sec, 470 mg co2 captured.


The world's first carbon-negative radio ad uses voice actors reading scripts on inhalation and then captures the CO2-emissions from their exhalation by funneling the air through a "Rebreather" – a piece of advanced diving equipment commonly used by attack divers. A ground breaking radio innovation without any trace of AI.

This professional campaign titled 'The Carbon-negative radio ad' was published in Sweden in November, 2023. It was created for the brand: Skellefteå Kraft, by ad agency: Volt. This Audio medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 3 months ago by PR/Creative: Samuel Skwarski of Volt.


Volt, Stockholm, Sweden
Flickorna Larsson, Stockholm, Sweden

Copywriter: Kristoffer Wernald
Copywriter: Samuel Skwarski
Art Director: Rojan Munthe
Visualizer: Jan Sjöberg
Visualizer: Staffan Kjellvestad
Agency Producer: Susanna Svedjeholm
Account Director: Toni Donelly


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