ADVERTISING

GRDF

The Big Jump

Agency: Rosa Paris

Description

Jamel Debbouze, most well-known for his role as Lucien in Oscar-nominated Amélie, returns to advertising to support green gas. The film features sharp dialogue and a comedic staging that matches its ambition: to accelerate the decarbonization of France by drawing attention to green gas.

What better way to capture the attention of a French audience than with a spectacular comedy led by one of their most beloved comedic personalities?

GRDF and its partners Coénove, France Gaz Renouvelables, Professional Gas Workers, and Rosa Paris have opted for a humorous approach in their new campaign to show that they are ready to do anything – well, a lot – to generate awareness with the general public about this energy of the future.

In the film, Jamel Debbouze arrives on set to shoot a commercial he accepted to make for green gas.Meeting with the director, he learns for the first time about the stunt he is expected to perform: a jump into the void, off a high diving board… a very high diving board, itself overlooking a cliff.

The actor, who rarely appears in ads, brings his distinctive vibrant energy, generosity, and personality to the role, delivering his lines with a contagious good humor uniquely his own to emphasize the importance of the issue.

Indeed, locally produced from agricultural waste and livestock emissions, green gas plays a crucial role in the French energy landscape, enabling a seamless transition to carbon neutrality and energy independence.

Today, the 674 methanation plants installed in France have a combined production capacity of 12 TWh/year, the equivalent of the annual output of more than two nuclear reactors.

To raise awareness among individuals, businesses, and industries about the role of green gas in decarbonization, GRDF and its partners Coénove, France Gaz Renouvelables, Professionnels du Gaz, and ROSA PARIS launched a major advertising campaign, itself designed to respect the criteria of eco-responsible production. Launched April 28th, the campaign includes a long-form film (3 minutes) along with shorter versions of 45s, 30s, and 20s, as well as two 15s films highlighting the equipment and uses of green gas.

It will be broadcast on TV + VOD + Digital + Social media platforms and other 360° formats.

This professional campaign titled 'The Big Jump' was published in France in May, 2024. It was created for the brand: GRDF, by ad agency: Rosa Paris. This Film medium campaign is related to the Public Utility industry and contains 1 media asset. It was submitted 12 days ago.

Credits

ROSA PARIS :
Co-founders : Jean Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Vice-President : Delphine Drutel
Head of production : Elodie Jonquille
Copywriter : Louise Mussot
Art Director : Cerise Leclerc
Client Director : Léa Marchal
Account Director : Valentine Touchard
Account Manager : Vincent Raoul
Strategic Planner : Alix Galinier
Legal & Business Affairs : Louise-Adèle Dumons
Communications Director : Lauren Weber

PRODUCTION
Production : Stink
Executive Production : 24/7
Directors : Traktor
Production Director : Richard Ulfvengen
Photography Director : Neus Ollé
Post-Production (editing) : NOD & Collectiv
Editor : Adriana Legay
Post-Production (CGI) : Framestore
Sound Production : Schmooze

ADVERTISING

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