Thousands of waste pickers (rubbish recyclers) in Colombia go out every night to find a way to financially survive. Without knowing it the work they do is greatly appreciated across Colombia and the public would certainly notice if the streets were dirty! At WOM we wanted to give back and to show our appreciation for everything they do.
We knew that even on Christmas Eve they would go out to work. We took advantage of this moment to make that night the best by installing mobile dining rooms in different parts of the city so that many of them had the Christmas dinner they truly deserved.
This professional campaign titled 'The best night' was published in Colombia in December, 2020. It was created for the brand: WOM, by ad agency: Findasense. This Content medium campaign is related to the Electronics, Technology and Public Interest, NGO industries and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: Findasense, Bogotá, Colombia
VP Creative: Christian Buelvas
Creative Director: Sergio Oviedo
Creative Director: David Olarte
Art Director: Andres Patiño
Art Director: Sergio Cardozo
Copywriter: Tania Arevalo
Photographer: María Alejandra Russi
Photographer: Gerardo Torres
Photographer: Jorge Velandia