ADVERTISING

WOM

THE REAL HORROR

Agency: Proximity BBDO

THE REAL HORROR 1

THE REAL HORROR 2

THE REAL HORROR 3

THE REAL HORROR 4

THE REAL HORROR 5

Description

The real horror lies in the everyday, in things as simple as the relationship you have with your mobile phone service provider.

That's why we took the lights from flashlights that traditionally appear in horror movies to create more suspense and turned them into the lights we see every day—the ones on our mobile phones. All of this to encourage people to switch providers and join WOM this Halloween.

This professional campaign titled 'THE REAL HORROR' was published in Colombia in October, 2023. It was created for the brand: WOM, by ad agency: Proximity BBDO. This Print medium campaign is related to the Retail Services industry and contains 5 media assets. It was submitted 4 months ago by Creative Director: Mateo Álvarez of Proximity BBDO Colombia.

Credits

Agency: Proximity BBDO Colombia

CCO: Gina Lee

Creative Directors: Mateo Álvarez & Anderson Álvarez “Los primos”

Copywriters: Camilo Rodríguez & Mónica Zapata

Art Directors: Ana Rivas & Daniel Ramos

Photographer: Chino Pabón

Account Manager: Maria Adelaida Restrepo

Account Executives: Lorena García & Mateo Echeverría

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