ADVERTISING

Lacoste

Crocodile Inside

Agency: BETC

Description

The film takes its departure in a fight and we see a couple on the verge of tearing itself apart. Words that can’t be taken back are said and a metaphoric gap is created between the man and the woman. As their home and the entire building collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other. The scene is intensified by the spectacular stunts and décor, in a powerful illustration of their desperate fight to not give up on one another and their values. L’Hymne à l’amour by Edith Piaf reinforces the incredible intensity and emotion of this film.

This professional campaign titled 'Crocodile Inside' was published in France in April, 2021. It was created for the brand: Lacoste, by ad agency: BETC. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 1 year ago.

Credits

Advertising Agency: Havas, Paris, France
Production Company: Iconoclast
Production Company: Time Based Arts
Music / Sound Company: Iconoclast Publishing
Executive Creative Director: Rémi Babinet
Creative Directors: Aurélie Scalabre, Olivier Aumard, Damien Bellon
Art Director: Aurélie Scalabre
Copywriter: Olivier Aumard
Assistant Art Director: Jessica Fecteau
Director Of Music Creation: Christophe Caurret
Strategic Planner: Philippe Martin-Davies
Producers: Fabrice Brovelli, Karim Naceur, Slim Trabelsi, Charlotte Marmion
VFX Super: Josh Robinson
Creative Director: Francois Roisin
Lead flame: Thiago Dantas
Grade: Lewis Crossfield
Director: Charlotte Marmion
Agency Management: Bertille Toledano, Gaëlle Gicqueau, Fanny Buisseret

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