Agency: IPG


When we told people that hiding the happiness and excitement of driving a MINI was impossible, they didn't believe us. So we decided to prove it by creating the #MINICHALLENGE; a series of driving tests – aboard a MINI – in which we pushed people's emotions to the limit to see if they were able to hide and control them. What did they gain if they passed the test? A MINI for 1 year free. Who won? Absolutely nobody.

This professional campaign titled '#MINIChallenge' was published in Colombia in February, 2020. It was created for the brand: Mini, by ad agency: IPG. This Integrated medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 2 years ago by Creative Director: Andrés Rivera of BBDO Mexico.


Advertising Agency: Beat MullenLoweSSP3, Bogotá, Colombia
General Creative Director: Tito Chamorro
Copywriter: Andrés Rivera
Copywriter: Ramón Blanco
Art Director: Manuel Rojas
Art Director: Luis Ortega
Digital Content: Natalia Betancourt
Motion Graphics: Andrés Muñoz



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