People like Spotify because it’s personalized to the listener. Spotify took it a step further and personalized radio with their Your Daily Drive playlist containing personalized music, news, and podcasts. But what do you do when people don’t notice? You make it even more personal. We took YDD and customization to the next level by introducing Spotify MyRide, a feature only available through the YDD playlist. Customize your car with pictures of your favorite albums, news, and podcasts from your playlist, and visit the virtual garage to check out rides by friends, artists, and other YDD users. Digital interactive walls will be put up in popular malls and cities so non-Spotify-users can also customize a car to see what they're missing (literally). Finally, Spotify users can project their albums, news, and podcasts onto a real-life car in 4 major cities.
This student campaign titled 'Spotify MyRide' was published in United States in April, 2021. It was created for the brand: Spotify, by ad school: S.I. Newhouse School of Public Communications. This Integrated medium campaign is related to the Music industry and contains 1 media asset. It was submitted over 1 year ago by Student: Allison Scherger of Syracuse University.
Advertising School: S.I. Newhouse School of Public Communications, Syracuse , United States of America
Art Director: Allison Scherger
Copywriter: Charlie Beeby
Professor: Mel White