Our competitor has been the longest continuous partner of the olympic games, so we have never been inside the event.
We realized that our brand colors are the most populars in countries flags around the world.
So we designed the flags of these contries that were on Tokio 2021 but with our brand asset. So every time someone was waving this flags, our logo was rising too.
We send this flags to athletes, journalists, fans, influencers. We also rise the flags on the streets of these contries and we even created a Pepsi special edition during the event.
This student campaign titled 'Pepsi Flags' was published in Colombia in June, 2021. It was created for the brand: Pepsi, by ad school: Miami Ad School. This Integrated medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted 7 months ago by Copywriter: Sebastián Suárez Gnecco of Sancho BBDO.
Advertising School: Miami Ad School , Buenos Aires, Argentina
Creative Copywriter: Sebastián Suárez Gnecco
Art Director: Elkin Hernandez
Art Director: Leonardo Castro
Art Director: Camila Cabra
Art Director: Lorena Ocampo
Motion Graphics: Ricardo Solano