The Beer With Latin Vibe

How do you take a global campaign and make it feel like it was born on your street?

That was both the challenge and the thrill when we were tasked with launching Desperados Latin Vibe campaign in Nigeria. Desperados, the flavoured beer that’s made a name by rewriting the rules, isn’t just another flavoured beer. In Nigeria, it’s a mindset. One that's bold, rebellious, and unapologetically different.

So we didn’t just localize the global campaign. We remixed it.

We took the rhythm, movement, and heat of Latin culture and threw it into the raw, electric pulse of Nigerian street life. The result? A wild collision of energy, style, and self-expression. We pulled the Guao Guao spirit into the heart of Naija nightlife, fused it with Afro-fusion, and created party scenes that looked like something straight out of a fever dream.

The visuals are loud, raw, and hyper-colourful, just like the people they were made for. And from digital films to guerrilla-style party drops, we made sure the Latin Vibe passed the vibe check.

In a culture that never sleeps, a brand that never holds back belongs right at the center of it all. And through the Latin Vibe campaign, Desperados did just that.