Watt The Frequency

Agency: We Are Pi


Desperados, HEINEKEN’S tequila flavored beer brand, again pushed the boundaries of wild experimentation in music by teaming up with KiNK, legendary Bulgarian producer and DJ, to create the world’s first, global DIY mobile sound system performance.
KiNK played the role of DJ, conductor and producer, by using custom built sounds systems as instruments and partygoers from around the world as musicians, to produce an unorthodox assortment of sounds. As part of the experiment, KiNK created the exclusive track “I Can See Through You” in real time.
Desperados Sound Stage: W.T.F. (Watt The Frequency), is the fifth act in a series of unique party experiences, which saw 300 fans descend upon Amsterdam to take part in an interactive live party for music lovers, directed by KiNK.
Each sound system was sourced from the local music scene of its country of origin, including Germany, Netherlands, France and the UK, to create a truly global sound. Using materials such as faders attached to organs, electronic oil drums and even disused cars, the distinct medley of sounds, under KiNK’s direction, came together to create one exceptional track.

This professional campaign titled 'Watt The Frequency' was published in Netherlands in June, 2018. It was created for the brand: Desperados, by ad agency: We Are Pi. This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: WE ARE Pi, Amsterdam, Netherlands
Executive Creative Directors: Rick Chant, Barney Hobson
Creatives: Pierre Gilles, Jake Kedge
Executive Producer: Stephanie Whitehead
Producer: Cathy Tennant
Account Director: Alanna Southgate
Chief Strategy Officer: Alex Bennett Grant
Strategist: Chloe Ribas
Business Affairs: Barrie Williams, Ravinia Thwaites-Batteau
Production Company: Halal
Director: Juriaan Booij
Executive Producer: Ezra Xenos
Producer: Francine van der Lee
Event Production / Influencer Programme Agency: Jack Morton Worldwide
Senior Producer: Jemma Ryan
Production Director: Suzi Thrift
Associate Producer: James Symons
Creative Producer: Dan Lord
Technical Director: Ben Pickering
Technical Coordinator: Nick Kowalski
Lighting Designer: Anthony Hall
Sound Designer: Mark Sawyer
Show Producer: Carlos Cabrera
Senior Logistics Manager: Hannah Redknap
Creative Strategy Director: Caspar Mason
Creative Director: Oli Cottam
Business Director: Sam Moqbel
Edit: Will Judge
Associate Editor:Finn White-Thomson
Post House: Smoke & Mirrors
Executive Producer: David Michaels
Producers: Philip Delaney, Lonneke Bertens



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