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Desperados

Epic House Party

Description

Desperados reached new levels of wild experimentation by welcoming partygoers and all their party ideas under one roof, to create the world’s largest crowdsourced party. Partnering with party legends Elrow and dance music pioneer, Skream, Desperados transformed Magazine, one of London’s newest venues, into the most welcoming house party and turned people’s wild party ideas into a reality.To enter the party, 3,000 guests walked over a giant welcome mat made of unwelcoming newspaper clippings, giving them an opportunity to leave the noise of the outside world at the door as they entered the space. Partygoers then got to experience party ideas crowdsourced from across the world, including: Friendly granny security, custom-built haptic jackets so partygoers of all hearing abilities could feel the music, and an octobar to serve eight drinks at a time.

This professional campaign titled 'Epic House Party' was published in United Kingdom in September, 2019. It was created for the brand: Desperados, . This Experiential medium campaign is related to the Alcoholic Drinks industry and contains 15 media assets. It was submitted over 2 years ago.

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