Enjoy Every Meal

In Nigeria, meal time isn't just about food; it’s about flavor, connection, and refreshment,  and nothing completes a good meal like a cold drink. But while consumers often reach for soft drinks or water, Star Radler saw an opportunity to own the sharing a meal demand space.

Star Radler, a perfectly balanced beer with a burst of fruitiness and just 2% alcohol, was made for moments like this because it complements every meal.

But first, we had to shift perception. People didn’t naturally think of beer as a mealtime companion. The challenge? Ingrained habits. The insight? Nigerians love drinks that elevate their meals, and once they try the right one, they stick with it.

So, we launched “Enjoy Every Meal with Star Radler,” a campaign built around one simple, delicious truth: every meal tastes better with Radler.
This wasn’t just a campaign. It was a shift in the way Nigerians thought about beer at mealtime. By turning everyday meals into flavorful moments, Star Radler positioned itself as the refreshing companion your plate deserves.

Because when the food is good and the drink is Star Radler? Every Meal Hits Different.