Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small apartments, with LED screens, proving epic house parties can still happen in a tiny space. The idea was imagined by three DJs in Barcelona, Edgar Candel Kerri, Subshock and Evangelos, who are all too familiar with small apartment living. They wanted to throw an epic house party with their entire crew – one where they could all fit on the dance floor. Desperados used LED screens in two apartments that could be controlled from either party – not only could the friends see each other and connect interactively, but they could also control aspects of each house party by surprising them with exploding confetti bombs and flashing neon lights. The three friends also took to the turntables and combined their back to back sets in both apartments so partygoers could dance to the same music all night long.
This professional campaign titled 'Epic Parties Imagined by You - Extended House Party' was published in Spain in July, 2019. It was created for the brand: Desperados, by ad agency: We Are Pi. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 2 media assets. It was submitted over 4 years ago by Sonia De Mello of Edelman.
Advertising Agency: We Are Pi, Netherlands
Production: Media Monks