Pilsen turned thousands of labels at 180 degrees to educate consumers into flipping their bottles and prevent nests of millions of larvae, intervening the production chain of the factory to create the first Anti-Dengue Bottle.
This professional campaign titled 'The Anti-Dengue Bottle' was published in Paraguay in June, 2019. It was created for the brand: Pilsen, by ad agency: Havas. This Experiential medium campaign is related to the Alcoholic Drinks and Public Interest, NGO industries and contains 2 media assets. It was submitted about 3 years ago.
Advertising Agency: Kausa Havas, Paraguay
Creative Directors: Diego Gómez, Horacio López, Alberth Cabrera
Art Directors: Artur Ávalos, Marco Bogarín, David Paredes
Copywriters: Diego Gómez, Horacio López, Bruno Pozzo, Carmen Díaz
Graphic Designers: Artur Ávalos, David Paredes, María José Cañete, Darío Martínez, Benjamín Blanco, Junior Riveros, Alexandra Ostertag
Photographer: Marco Bogarín
Account Executives: Marina Bogado, Andrea Sánchez, Eduardo Pando