ADVERTISING

Pilsen ABInBev

120 años Orgullosamente Montañeros

Agency: DDB

Description

In the heart of the Antioquia mountains, where stories are born and legends are forged, Pilsen celebrates 120 years of tradition. "If the mountains of Antioquia could speak, they would tell us about a scorpion that soared higher than dreams, a bull that dared to pedal the impossible, and a number 7 that transcends mere figures."
This campaign honors those tales, symbols of courage and mountain pride, which have been the essence of Pilsen since 1904. With the freshness that only these mountains can provide, Pilsen pays tribute to its legacy with a beer that embodies the identity and strength of those who are #ProudlyMontañeros.
The visual and narrative elements transport us to those mythical stories, reminding us that every sip of Pilsen is a tribute to the authenticity of Antioquia. With this campaign, we celebrate not just 120 years of a beer, but a community that continues to raise a glass to its roots and values. Cheers to 120 more years!
I’m sharing the behance and some assets in case you’re interested in creating content about this! Best regards.

This professional campaign titled '120 años Orgullosamente Montañeros' was published in Colombia in August, 2024. It was created for the brands: ABInBev and Pilsen, by ad agency: DDB. This Content medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted 11 months ago.

Credits

CREDITS:
AB Inbev
CMO: Álvaro Luna
Brand Director: Mariana Cárdenas
Brand Manager: Eric Bernard
Brand Manager: Verónica Lalinde
DDB Colombia
CCO: John Raul Forero
Managing Director: Javier Ducuara
Account Executive: María Alejandra Gómez
Head of Art:Javier Soler
Creative Director: Brenja Jácome
Creative Director: Charles Andara
Art Director: Natalia Castro
Art Director: Felipe Villalobos
Copywritter: Daniel Canté
Copywritter: Mayra Granados
Motion Design: Jim Salcedo
Illustration
Laura Diez
36 Grados Productions
Directors: Harold Jimenez / Alex Villa

ADVERTISING

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