ADVERTISING

Pilsen

Smoke Gurú

Agencies: Garnier BBDO Joystick

Description

PILSEN AHUMADA (smoked). it sounds premium, it sounds mysterious… like something nobody really knows the meaning of, yet everyone is curious about. So we thought: what if, instead of trying to explain it, we let the world’s best sales guru sell it for us?

In a world filled with instagram gurus, life coaches, and crypto experts, we’re already used to being sold smoke. So for this PILSEN smoky flavor, we decided to take the honest route: yes, we’re going to sell “smoke” but the good kind, and with the best sales gurú.

This professional campaign titled 'Smoke Gurú' was published in Costa Rica in April, 2026. It was created for the brand: Pilsen, by ad agencies: Garnier BBDO and Joystick. This Film and Static Images media campaign is related to the Alcoholic Drinks industry and contains 5 media assets. It was submitted about 1 hour ago by RINO FILMS of RINO FILMS.

Credits

Production Company: RINO FILMS.
Director: JASZ.
Photography: Leyther Orozco.
Executive Producer: Jaime E. Forero S.
Director Of Photography: Santiago Otoya.
Production Design: Nicolás Duque.
Styling: Daniela Tokio.
Maquilladora: Laura Cadena.
Post-production: Juan Osuna.
Color Grade: Javi García.
Audio Post-production: Diego Caceres.

Advertising Agency for Film: Garnier BBDO. 

CCO Garnier BBDO: Sergio Chinchilla.

Creative Directors Garnier BBDO: Yosh Leon. 

Art Directors Garnier BBDO: Nani Astua.

Copywriters Garnier BBDO: Felipe Raad. 



Advertising Agency for Photography: Joystick Costa Rica.

CCO Joystick Costa Rica: Fernando Hidalgo.

Creative Director Joystick Costa Rica: Martio Martinez

Art Directors Joystick Costa Rica: Andrea Castro.
Copywriter Joystick Costa Rica: Daniel Calderon.
Designer Joystick Costa Rica: Anthony Zuñiga. 


Brand Manager Imperial: Carlos Zamora.

Project Leader Imperial: Andrew Gonzalez.

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