Paulo Coelho

The Alchemist ad

Agency: Loducca


Brazilian author Paulo Coelho is an international bestseller. To celebrate a new record for his book, The Alchemist, we

This professional campaign titled 'The Alchemist ad' was published in Brazil in September, 2015. It was created for the brand: Paulo Coelho, by ad agency: Loducca. This OOH Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 8 years ago.


Advertising Agency: Loducca, Brazil
Creatives: Gabriel Abrucio, Lucas Oliveira, Rafael Avila, Vitor Barbato
Creative Directors: Cássio Moron, Fábio Saboya, Raphael Franzini, Sérgio Mugnaini
Chief Creative Officer: Guga Ketzer
Executive Producer: Sid Fernandes
Media: Daniel Chalfon, Zezé Dias, Rodrigo Tamer

Bank of America


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