Insurances are essential products to protect our health. But they have always been considered boring.
For the launch of the ACTIVE BENESSERE health insurance to an audience of millennials and active people, Cattolica Assicurazioni decides to change the way you take out insurance, intercepting their target while doing one of the thing they love most. Sports.
On vivereinmovimento.it, Cattolica Assicurazioni launches THE ACTIVE INDEX.
The first index that - instead of elaborating boring investment insurances stats - floats accordingly to how many people are doing sports in real-time and generates a discount based on it.
The more people are doing sport and sharing their workouts on social media, the lower the insurance cost. The price changes 24 times a day. 168 times a week. 744 a month. Every hour is possible to download a different discount. In this way, every workout becomes a way to pay your insurance less.
This professional campaign titled 'The Active Index' was published in Italy in October, 2021. It was created for the brand: Cattolica Assicurazioni, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago by Associate Creative Director: Leonardo Cotti of Saatchi & Saatchi.
Advertising Agency: Saatchi & Saatchi, Roma, Italy
Ceo: Camilla Pollice
Executive Creative Director: Manuel Musilli
Associate Creative Director: Leonardo Cotti
Associate Creative Director: Tancredi Fileccia
Junior Art Director: Manuel Dall'Osso
Head Of Digital: Simone Roca
Team Account: Mara Jurinic, Elisa Francesca Celenza
Client Service Director SDM: Giorgio Crippa
Legal Consultant SDM: Agnese Salvo
Project Manager SDM: Veronica Guaita
Back End Developer SDM: Francesco Milani
Front End Developer SDM: Matteo Caldarazzo
Business Development & Market Cattolica Assicurazioni: Carlaberto Crippa
Media Relations Social Media Cattolica Assicurazioni: Erminia Frigerio
Client & Digital Strategy Cattolica Assicurazioni: Laura Rigamonti
Digital & Campaign Management: Alessandro Levantesi
Campaign Manager: Ilaria Braiotta