As the days get shorter, decreased visibility leads to an increasing number of accidents involving cyclists and pedestrians. This campaign is a reminder of the importance of staying visible during this time of year to ensure maximum safety for all road users.
This professional campaign titled 'Darkness' was published in Belgium in October, 2021. It was created for the brand: Bruxelles Mobilité, by ad agency: VO Citizen. This Outdoor medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 2 years ago by Creative: Maxim Deliège of Freelance.
Advertising Agency: VO Citizen, Bruxelles, Belgium
Contacts: Camille Thiry, Alexandre Carlino
Creation: Maxim Deliège
Creation: François Daubresse
Strategy: Philippe De Wulf, Michaël Desmet
Project Manager: Michaël Desmet
Drawer: Adrien Noterdaem
Layout: Sign Brussels