TED Lover

Agency: Creative Lab


A toy made to troll traditional banks.
Cultural Background: "TED" is a Brazilian acronym for Available Electronic Transfer (Transferência Eletrônica Disponível). Brazilians use a TED when they need to transfer money to another bank account instantly. The idea: NuConta, Nubank's current account, has free of charge and unlimited TEDs. But some traditional banks were still charging up to R$19,05 for a single transfer. So we showed everyone a better way to use that money by creating an exclusive "TED Bear" that anyone could buy for the same R$19,05.

This professional campaign titled 'TED Lover' was published in Brazil in March, 2020. It was created for the brand: Nubank, by ad agency: Creative Lab. This Integrated medium campaign is related to the Finance industry and contains 3 media assets. It was submitted over 3 years ago by Creative director: Arthur Lobão of NotCo.


Advertising Agency: Creative LAB, São Paulo, Brazil
Copywriter: Arthur Lobão
Art Director: Fernanda Ferrari
Creative Director: Luiz Paccillo, Mihail Aleksandrov
Production Crew: Carolina Azevedo, Rodrigo Carvalho, Nicole Samperi, Victor Almeida, Paula Carriel, Dani Hasegava, Luiza Gurgel, Francisco Grasso, Alana Morganti


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