NuAgent: the in-game character that helps you balance your books.
In Brazil, 9 million young people are in debt. The biggest reason for this is their lack of interest in financial education. That's why we went to Animal Crossing: New Horizons and created the NuAgent, the in-game character that helps you balance your books.
This student campaign titled 'NuAgent' was published in Brazil in January, 2022. It was created for the brand: Nubank, by ad school: Cásper Líbero. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 11 months ago by Copywriter: João Eustachio.
Advertising School: Cásper Líbero, São Paulo, Brazil
Copywriter: João Eustachio
Art Director: João Eustachio
Instructor: Filipe Sanches