ADVERTISING

Nubank

NuAgent

School: Cásper Líbero

Description

NuAgent: the in-game character that helps you balance your books.
In Brazil, 9 million young people are in debt. The biggest reason for this is their lack of interest in financial education. That's why we went to Animal Crossing: New Horizons and created the NuAgent, the in-game character that helps you balance your books.

This student campaign titled 'NuAgent' was published in Brazil in January, 2022. It was created for the brand: Nubank, by ad school: Cásper Líbero. This Integrated medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 11 months ago by Copywriter: João Eustachio.

Credits

Advertising School: Cásper Líbero, São Paulo, Brazil
Copywriter: João Eustachio
Art Director: João Eustachio
Instructor: Filipe Sanches

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.