Zenit FC

All about you

Agency: Cherezchur


FC Zenit, the biggest football club in Russia, has launched a capsule collection for urban life.
The idea of ​​the campaign is that the life of the new generation is a powerful stream of moments. One day spent with the urban youngsters turned into 20,000 photographs that caught Zenit FC x Karan Singh perfectly fitting into their fast paced life. A couple of months of handmade work and a thousand of the most cinematic moments have become a breathtaking stop-motion video. And the 20 most daring shots became the face of the collection.

This professional campaign titled 'All about you' was published in Russia in August, 2020. It was created for the brand: Zenit FC, by ad agency: Cherezchur. This Film medium campaign is related to the Fashion and Sports industries and contains 6 media assets. It was submitted about 3 years ago by CD: Oleg of CHEREZCHUR.


Advertising Agency: Cherezchur, Moscow, Russian Federation
General Director (Zenit-Trade): Vladimir Terelyuk
Marketing Director (Zenit-Trade): Elena Myshko
Creative Director, Design Director (Cherezchur): Denis Baranov
Creative Director (Cherezchur): Mikhail Kotov
Creative Director (Cherezchur): Oleg Izosimov
Director (Directing Group SVET): Kirill Zotov
Director (Directing Group SVET): Daria Kuznetsova
Producer (Raise): Valeria Zingarevich
Location Manager (Raise): Maria Sytnik
Casting Manager (Raise): Maria Drukarova
Stylist: Cake Monste
Makeup Artist And Hair Stylist: Olga Vasilieva
Props Artist: Mikhail Domnin
Music: Roman Matukhin, Kirill Zotov
Video Color Correction: Andrey Khudyakov
Photo Retouching, Color Correction: Deonis Kiroshka


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