We can make peace come true

Agency: Ogilvy


Gino Strada, our founder, had a belief. He used to say “to create a world without war, we have to imagine it first”. So we did. We gave his most famous words to an AI and asked it to visualize his ideas. To start making peace a reality. For all.

This professional campaign titled 'We can make peace come true' was published in Italy in January, 2023. It was created for the brand: Emergency, by ad agency: Ogilvy. This Content, Digital, and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 1 year ago by Executive Creative Director: Francesco Basile of Ogilvy.


Advertising Agency: OGILVY
President & Chief Creative Officer: Giuseppe Mastromatteo
Executive Creative Directors: Lavinia Francia, Francesco Basile
Client creative Directors: Nicolò Mondonico, Alberto Crignola
Art Director Team: Andrea Molteni, Marta Are
Copywriters Team: Andrea Cauteruccio, Alessia Tamburino
Head of Strategy: Luca Tapognani
Strategist: Silvia Tasso
Head of Tv Production: Sanam Bartoletti
Senior Producer: Lorenzo Alaimo
Head of Pr: Anna Esposito
Pr Team: Emanuele Palmieri
Head of Social: Carola Bracci
Senior Social Media Manager: Rodolfo Lombardi

Production house: Hogarth
English Speaker: Christopher Jones
Italian Speaker: Andrea Cecchi

Production House: ARTI
ARTI team: Gvantsa Kezherashvili, Irakli Khevsurishvili

Music Production Company: Mokamusic
Music: “Le Souffle de l’Univers” composed by Philip Abussi
Music Project Manager: Anita Falcetta


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