Description
As the leading partner of the film industry in France, CANAL+ unveils TANGO, its first multi-territory brand campaign entirely dedicated to cinema.
Through the allegory of a magnetic dance, CANAL+ reaffirms with this campaign the brand's powerful bond to the seventh art.
With TANGO, CANAL+ highlights the unique role the Group plays in the creative process of cinematic works.
Conceived by BETC Paris and directed by Pierre from the duo We Are From LA—particularly known for Pharrell Williams’ Happy music video—the CANAL+ campaign will benefit from a broad media rollout. This will reach 168 million contacts in mainland France and achieve over 90% overall coverage through the following broadcasts:
• on TV from December 14 to 31 (45 seconds)
• digitally from December 15 to 31 (30 and 60 seconds)
• in cinemas from December 17 to January 6, 2026 (90 seconds)
The campaign will also be broadcast in France’s overseas departments and regions, as well as in Switzerland and Poland, starting at the end of December.
This professional campaign titled 'TANGO' was published in France in December, 2025. It was created for the brand: CANAL+ France, by ad agency: BETC Paris. This Film medium campaign is related to the Electronics, Technology and TV and Streaming Promos industries and contains 2 media assets. It was submitted 16 minutes ago.
Credits
Title: TANGO
Brand : CANAL+ France
Brand Managers : Émilie PIETRINI, Céline PONTYGAYOT, Chloé CHAMPENOIS
Ad Agency : BETC Paris
Presidents : Bertille Toledano, Stéphane Xiberras
Agency Managers : Mathilde LANÇON, Grant FEGA, Camille SÉCHAUD, Nicolas DARGELOS-DESCOUBEZ
Chief Creative Officer : Stéphane XIBERRAS
Executive Creative Director : Nicolas LAUTIER
Creative Director : Nicolas LAUTIER
Copywriter : Zawé CAPRO-PLACIDE
Art Director : Lisa VENEZIA
Strategic Planning : Mia ASSOR
Creative Resources Coordinator : Nina KAUFMAN
TV Producer : Slim TRABELSI
Production Company : Iconoclast
Director : Pierre of the duo We Are From LA
Director of Photographiy : Mathias BOUCARD
